The US No.1of Clinique

Glory lovers, from Clinique History Origin The late 1960s, people's concept of skin beauty is limited to a reasonable time generally respected to the motto - "female skin condition is innate, immutable." One day, a magazine editor that "women should face up to their skin," the statement, people began to realize, could be restored to the original perfect skin. The year was 1967, the editor of the U.S. fashion magazine "VOGUE" editor in chief of Ms. Carol Philips. Who would have thought, the editor of VOGUE magazine cosmetic industry have become wonderful future - a founder of the Clinique brand. She's lucky that the name comes from her In that "it can create the perfect skin? "The unique skin care that theory. That in 1967, the authority of New York dermatologist Dr. Norman Orentreich in an exclusive interview with Carol, that beauty is not solely derived from genetic, through proper skin care program can improve the skin condition. Women can be proactive skin care program, which is the first step: clean; the second step: clean up the cortex; third step: nourishing the "Clinique three-step skin care" so that the skin is perfectly healthy and natural state; also proposed ultraviolet rays is the biggest culprit of skin damage, and thus emphasize the importance of sun protection. This theory came out, whom to motivate the entire make-up industry. This landmark report not only the brilliant idea of ​​skin care, Estee Lauder Estee Lauder also attracted the attention of the family, but also gave birth to the brand Clinique Clinique. Everything from casual, all the while they occasionally have an opportunity. This accident not only created the Clinique brand, but also to Clinique for the beauty industry into the new content and vitality. At this point, Clinique and Ms. Amy edge of a source will have a prelude. In 1968, Clinique Clinique this safe, effective, formula by dermatologists, and has gone through allergy testing, 100% fragrance free high-end cosmetics, Estee Lauder brand in the company's come out. Dr.Norman Orentreich Clinique has since become the chief dermatologist, and laid the business foundation for the basis of Clinique three-step skin care products: a cleaning effect of the Soap, cleaning cortex Lotion (all skin types are suitable for formulation) , and body lotion with moisturizing effect of the special effects, this is an industry legend, love and beauty of each essential skin care products. In the late 1960s the make-up industry only emphasized the romantic and mysterious, completely ignoring the medical research. The Clinique Clinique for its fresh image and a strong medical research background, and other brands in sharp contrast, easily stand out in many cosmetics brands. Based care, that Clinique three-step skin care has become the darling of the ladies of the world. All Clinique products do not contain anything that might cause sensitive spices, each product have been 7200 times the allergy test, as long as there is a case of allergy, the product can not be passed. Clinique is precisely because the strict requirements of product quality, so ladies get the trust and affection. Clinique Clinique was the first consulting services to promote personal cosmetics company. After a rigorous training and beauty consultant with expertise under the guidance of the individual, by Clinique skin analyzer customers know their skin type and skin condition, and beauty consultant can recommend to customers through the analysis for her products. In fact, Clinique Clinique attention to product, it is evident from the ad. Clinique advertising, mainly by the famous American photographer Irving Penn is responsible for shooting and did not use models, using only simple, crisp, a product-themed photos. Clinique believe because, in addition to the product itself, any woman or a face can not be fully demonstrated the essence of the inner product. Since then, the foundation Clinique care products: Clinique three-step skin care --- including Clinique Facial Soap, Clinique Clarifying Lotion, and Clinique Dramatically Different Moisturizing Lotion, very popular, and became a symbol of contemporary fashion and cosmetics industry model. Clinique products in addition to basic care, Clinique Clinique skin experts also developed other types of needs with a variety of different skin clean, clear and moisturize the skin of the cortex ancillary products. All of these products are allergy tested and passed 100% fragrance free. Clnique Clinique makeup and skin care products as well-known, including a series of eyes, lips and face makeup products and four great sensation in the world the foundation. Clinique has always been to provide consumers with practical makeup colors, and according to different consumer needs, recommend the most suitable for her make-up products. Sales philosophy You have not occurred in this case - is some cosmetic counter sales staff to silver tongue agitation and buy something, only to find their own home do not like. Then visit Clinique, when this situation will never happen. Clinique Clinique counter in recent years in its implementation of an open-frame type of service by well-designed, two-way communication with the product display space, the skin care and makeup products displayed in front of customers, so that consumers can enjoy, free trial , understand and love each Clinique products. Carol Phillips declared: "Clinique Clinique is the future of the beauty industry pioneer." Clinique Clinique's brand philosophy is also its strength, is more than adhere to the inherent beliefs, more positive future, the company continued to expand, continued R & D growth. Committed to the establishment of professional image, so the concept of Clinique products, very complete and unique, especially with reference to the recommendations of dermatologists, but also makes Clinique products safe and effective. Clinique Clinique therefore been hoping to communicate through words and consumers, building consumer the right skin care concept. Including product advertising, the use of Clinique are often simple, straightforward language to convey the concept of skin care. In the counter, the Clinique also placed a variety of answers to questions about skin care brochure for consumers on request. Prior to the purchase of Clinique products, beauty counter consultant will ask the customer a few simple but is based on practical experience skin expert summary of the problem, the use of Clinique's unique skin analyzer, in order to determine the customer's skin type, to give customers the appropriate product recommendation . Repeatedly stressed the concept of Clinique skin care medicine is committed to the establishment of such a professional image, but through practical action to express, indeed to a considerable effect is particularly prominent.

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